On Saturday, I went to the Doga to attend a few screening part of the Oslo international film festival.
The day was focus on the world as we know it, i.e. full of product and brands, all built by designers and brought to us by madmen (advertising talents actually, not only from Madison Av, NY).
The first flim to start the session was “Logorama” from French Studio H5, straight forward cop chase vilain with city destruction scenario; but assembling the most well-know cast on earth: the brands logos.
You name it, and they are all there.
I’ll let you read what the official synopsys is about:
“Spectacular car chases, an intense hostage crisis, wild animals rampaging through the city… and even more in LOGORAMA !”
it doesn’t say much, and that’s all the best as coming in that screening spoiler free will make you appreciate the beauty of the animation, the cinematography and over all, the clever story telling.
In that case, and what makes this movie working so effectively on so many level, is the simple and straightforward idea that a logo must be what it is.
By that I mean that logo are made to identify, to connect the public with a brand.
In the case of logorama, the logo are what they represent (the MGM Lion is roaring while the Bentley wings fly over the city, you get me).
And that’s all the power of this shortfilm, this is clever storytelling, based on the simplest concept.
I won’t spoil the action, the drama as this is such a short movie, that saying anything would reveal everything.
This is a treat, clever; beautiful and engaging.
You have to see, JUST DO IT… 
Update:
Logorama in the Oscar Short List
Logorama has been shortlisted for the Oscars: http://blog.autourdeminuit.com/11/logorama-in-the-oscar-short-list/
I told you it’s good.
